5 Things You Need to Know About Influencer Marketing
92% of consumers would buy a product based upon a friend’s recommendation which is exactly why 65% of brands in 2015 engaged in some kind of influencer marketing campaign. It would appear fortunately or unfortunately that we are all lemmings after all… just joking. But, jokes aside, the world is made up of influencers (people who affect other consumers’ actions) and followers. Influencer marketing is nothing new in the US and Europe but it is new in Asia. Last night General A
