​Dervla Louli

If you live away from your family and best friends it's only natural to spend a lot of time flying back home to see everyone, especially when you're the one who moved thousands of miles away. I used to find it extremely difficult to stick to my fitness and diet routine while I travelled and would give myself a very hard time for not being consistent. Thankfully now I realise that less is really more when it comes to staying on track while going through multiple time zones. So

92% of consumers would buy a product based upon a friend’s recommendation which is exactly why 65% of brands in 2015 engaged in some kind of influencer marketing campaign. It would appear fortunately or unfortunately that we are all lemmings after all… just joking. But, jokes aside, the world is made up of influencers (people who affect other consumers’ actions) and followers. Influencer marketing is nothing new in the US and Europe but it is new in Asia. Last night General A

Motivation is what gets you started and habit is what keeps you going. But sometimes you need to simply stop and check in with yourself to assess and see if your habits are hindering or serving you. I’ve cultivated hundreds of habits in my lifetime, some good, some bad and some ugly. The good ones have stuck, the bad ones have dropped off a cliff and the ugly ones left me injured, a consequence of usually overindulging in one exercise form or another. About six months ago I d